Baseline⋮

Creator management · By the numbers

Most agencies won't show you
the math. Here it is.

Move the numbers below until they look like your page. The figure that matters is the last one — how much we'd have to grow your account before signing with us actually leaves you better off.

— If that number looks unreachable for your page, stay solo. We'll tell you the same thing on the call.

Earnings model LIVE · YOUR NUMBERS
$6,000
Everything fans pay you in a month — subscriptions, pay-per-view and tips — before the platform's cut.
On what you already earn25%
On everything we add45%
Both taken on your net earnings, after the platform's 20% — never on gross. "What you already earn" is your own three-month average, fixed in writing the day you sign and never re-measured behind your back.
0%
Your assumption, not our promise. Start at zero and raise it only as far as you actually believe.
You keep, solo $4,800 after the platform's 20%
You keep, with us $3,600 at 0% growth
We'd have to grow your page by 45% before you're a single dollar better off than you are today

§01

The number nobody quotes you

Every management pitch rests on an unstated claim: that the growth we add is worth more than the share we take. Almost nobody puts a figure on it, because the figure is uncomfortable.

Here's the arithmetic. A flat-rate agency taking 35% of your net has to grow your page 54% just to get you back to level. At 40% it's 67%. At 50% they'd have to double your page before you break even — and they get paid the same either way.

We took only 25% on what you already earn, so our bar is 45%. Lower, but still a real number, and we'd rather you know it before you sign than work it out six months in.

01

It isn't a growth number, it's a floor

Hitting break-even means you've done all this work and earned exactly what you earned before. Anything worth doing has to clear it comfortably.

02

It gets harder as the split gets bigger

A higher split doesn't just cost you more, it raises the bar we have to clear. Agencies quoting 50% are quietly promising to double your page.

03

Pages that are already large clear it more slowly

Going from $2k to $4k is a different problem from $20k to $40k. If your page is already mature, be sceptical of anyone promising the same multiple.

§02

How we plan to earn it

No secret method. Six unglamorous things, done consistently, by people who are paid to be awake when your fans are.

A

Your top spenders get named attention

On almost every page a small handful of fans produce most of the money, and the overwhelming majority of subscribers never spend anything beyond the subscription. Those few get tracked by name and handled individually. An hour spent on them is worth many hours spread evenly across the inbox, and they are the first thing we look at on your page.

B

Coverage aimed, not spread

Eight hours a day placed where your fans actually are, with a first reply inside five minutes. Twelve hours spread evenly is worse than eight hours aimed — most pages lose money in the gap between a fan messaging and anyone answering, not in the pitch.

C

Priced as a funnel, not a paywall

The subscription is not the product, it is the door. Most top pages price it low to fill the list and make the money on what comes after — a pay-per-view ladder priced in tiers and tested against what your list actually opens, with every send logged so we can tell you what worked in numbers instead of adjectives.

D

Rebills defended

A subscriber who nearly lapsed is worth far more than a stranger. Expiring subs get a win-back sequence before they go, not a month after they have gone.

E

Your calendar, kept

You shoot. We schedule, caption and post to the cadence we agree. If you miss a week, you hear from us, not your subscribers.

F

Traffic on a budget you approved

Paid promo and social operations against a monthly number you signed off in writing. No spend above it without your written approval.

One statement a month, reconciled line by line against the platform's own export. Not a screenshot.

§03

Terms, stated plainly

The whole agreement in one table. If anything here changes for your deal, it changes in writing before you sign, not after.

ItemWhere we stand
Our split — your baseline25% of net earningsOn what you were already making. Your baseline is the average of the three months before you sign, evidenced by your own platform statements and attached to the contract.
Our split — growth45% of net earningsOn everything above that baseline. Net, after the platform's 20%. Both rates are defined terms in the agreement so they can't be reinterpreted later.
If we grow you nothingWe earn almost nothingThat's the point of the structure. A flat-rate agency is paid the same whether it moves your page or not.
Re-measuring your baselineNever, without your signatureFixed for the initial term. It can only change on renewal, by written agreement, against the platform's own statements.
Initial termSix monthsLong enough to be worth doing. Short enough that you aren't trapped if we're wrong about each other.
After thatRolling, month to month
Notice to leave30 days, no reason required
Tail after you leaveNoneWe don't take a cut of earnings after the contract ends. Ask any other agency this question specifically.
Who holds the accountYou, alwaysYou stay the verified account holder. We never change your registered identity, payout details or recovery contacts.
Two-factor recoveryStays with youWe hold working access. You hold the keys to lock us out, at any moment, without asking us.
Who owns your contentYouWe get a limited licence for the term only. It ends the day the contract does, and we delete within seven days.
Your social handlesYoursAdmin control transfers back to you on exit.
Money up frontNone, everWe're paid out of the split, after you've been paid. If an agency asks you for a fee to join, that is the whole story.
§04

Signing takes a week

01

A call

Thirty minutes. Your current numbers, your cadence, where your traffic comes from. We run them through the model above with you on the line.

02

Terms in writing

Split, term, notice, exit. You get the full agreement to read, and we expect you to take it to someone else before signing.

03

Paperwork

Signed agreement, ID on file, tax form. Nothing starts until all three exist. This protects you at least as much as it protects us.

04

Access, done properly

Credentials into a managed vault, named people only, your two-factor recovery untouched. You get the list of everyone with access and you keep it current.

05

Your rules, then live

We build your persona sheet and your do-not-say list — the things no one on our team may ever say to a fan. You write that list. Then we go live.

§05

Questions worth asking

Ask every one of these of any agency you talk to, including us. The answers tell you more than the pitch does.

What do you actually take, out of every $100?

It depends entirely on whether the $100 is money you already had, or money we brought in.

Out of $100 you were already earning

Platform — $20.00 You keep — $60.00 Us — $20.00

Our 25% is taken on the $80 left after the platform, not on the $100 — so it comes to $20.

Out of $100 we add on top

Platform — $20.00 You keep — $44.00 Us — $36.00

Our 45% is taken on the same $80 of net — so it comes to $36.

The platform's 20% comes off first and neither of us touches it. On your existing earnings we take a fifth of what's left, which is deliberately small — we didn't build that. We're paid properly only on the second bar, and the second bar only exists if we do our job.

Do I hand over my password?

You give working access, not ownership. Credentials live in a managed vault, never in a message or an email. Only named people on your rota can open it, and you get that list.

Your two-factor recovery stays with you the entire time. That means you can lock us out yourself, immediately, without needing our cooperation. On exit we're out within three business days and we confirm deletion in writing.

Who is actually messaging my fans?

Trained chatters on our team, working from a persona sheet and a do-not-say list that you write. They are contractually barred from inventing details about your life, arranging to meet anyone, or taking any payment off-platform.

Disclosure about who is sending a message follows our written communications policy and applicable law. You can pull any script, campaign or line at any time, and we sample conversations for compliance every week.

What happens if it doesn't work?

After the six-month initial term you give 30 days' notice, for any reason or none. There's no tail, so we stop earning the day the contract ends.

You get your content, your subscriber data, your calendars and admin control of your socials handed back. We delete our copies within seven days and confirm it in writing.

Will you make me post things I'm not comfortable with?

No. You set the boundaries in writing during onboarding and they're binding on us, not aspirational. We can tell you when we think something is leaving money on the table. We can't override you, and the agreement says so.

Are you going to promise me a number?

No, and you should be wary of anyone who does. We'll show you the model, the assumptions behind it, and what we've done for pages at a similar size. The growth slider above starts at zero deliberately — whatever you put in it is your estimate, not our commitment.

§06

Run your numbers with us

Send what you have. If the math doesn't work for your page, we'll say so on the call and you'll have lost half an hour.

Email it instead

We use what you send here only to get back to you about managing your page. We never pass it on, and we don't ask for passwords or payment details at any stage.